Project: Ongoing project of optimizing stories from volunteers, fosters, and adopters.

Focus: Collection of successful adoptions and foster experiences, crafted into compelling stories for social media and email newsletters while keeping the integrity of the original subject’s voice (example below).

Result: Positive adoption/foster stories assist Louie’s Legacy with communicating their mission, expanding their network of foster volunteers, and encouraging their audience to consider adopting their pets instead of buying or breeding.

Project: Ongoing project of conducting interviews with longtime IHN volunteers and coordinators.

Focus: General questions about each volunteer’s experience with resulting answers paraphrased and crafted into compelling stories (example below).

Result: Positive volunteer stories assist IHN with communicating their mission and impact both internally and externally.