“Chelsea was able to translate my ideas and industry jargon into palatable terms that best suited my marketing goals, and her recommendations helped put my brand message into focus. Chelsea felt like the missing link to my marketing success, and I would absolutely recommend The C Perspective!”
— Marie B., Nash Analytics
Client: Human Capital Analytics LLC
Project: Brand strategy, website content, and website design for talent optimization consulting firm. Website built using Wordpress.org and Elementor visual builder.
Focus: Complete concept and design of website, content for all webpages, full biographies for each team member, navigational elements, brand color incorporation, photo selection, and more.
Result: 300% increase in leads after website launch; 200% increase in contracted clients since website launch.
Client: Wit and Wishes Blog
Project: Website + blog redesign for travel and lifestyle blog using Wordpress.org and Elementor Visual Builder.
Focus: Complete redesign of brand elements (color, font, target audience, brand voice), navigation templates, blog post templates, content, and more.
Result: 233% increase in monthly web engagement,1300+ unique visitors to-date, and 3500+ page views to-date.
Client: Various Views Research
Project 1: 6-month culture audit and brand refresh via a sub-contract with Designed for Destiny LLC for market research company Various Views Research (VVR)
Focus: Extensive meetings, surveys, and brainstorming sessions to discover short and long term goals for VVR.
Result: Upgraded brand identity, brand and marketing strategy, mission and vision statement, value system, website copy (snapshots pictured), and sales materials (ex: handouts).
Project 2: Print article to enhance new VVR brand
Focus: Highlight key learnings for Various Views Research (VVR) during the company's presence at the annual MRMW conference, with support from Designed for Destiny LLC.
Result: Synthesized multiple sources of key takeaways to connect VVR's newly developed brand with the innovative nature of the MRMW conference.
Client: Designs du Monde
Project: Case-study for the mock fashion company Designs du Monde: an online platform that connects shoppers to lesser-known designers around the world for unique, affordable fashion.
Focus: Brand elements such as color, font, mission/vision, target audience, brand personality, and more. Minor focus on brand touch-points and basic social media recommendations.
Result: Samples of the basic deliverables for brand development projects.
