“Chelsea intuitively knows what needs to be communicated in my blog posts, and consistently translates a large amount of information into easy-to-read material. Working with The C Perspective has allowed me to better understand my business and communicate its value to potential clients.”
— Tracy D., Tracy Doyle Photography
For your convenience, click on one of the buttons below if you wish to simply access blog posts or print articles. Otherwise, please scroll down to view all blog and print work examples in chronological order.
Client: National Cannabis Risk Management Association (NCRMA)
Project: Content strategy and continual blog/article writing for NCRMA.
Focus: Periodic strategy meetings with team, collaboration with PR lead to produce to produce and distribute timely and relevant content.
Result: Brand has improved and consistent web content; is positioned as expert in cannabis risk management industry; and is better equipped to attract and retain new members.
Client: Wit and Wishes Blog (WW)
Project: Continual blogging for travel and lifestyle blog Wit and Wishes.
Focus: Consistent, informative, and compelling blog posts to engage WW audience and potential brand partners.
Result: 233% increase in blog views and engagement, 500% increase in brand partnerships, overall improved blog content.
Client: Tracy Doyle Photography (TDP)
Project: 2 years of continual blogging for Tracy Doyle Photography.
Focus: Periodic meetings to brainstorm future topics, discuss new ideas, and synthesize all of her thoughts together into a cohesive blog post draft.
Result: Improved brand focus for TDP, increased references for Tracy’s photography talent and business acumen.
Client: Polly Magazine
Project: Polly Magazine Article Feature on Philippe Haas from Bespoke Tailoring.
Focus: Interviewed Philippe Haas, the founder and owner of Cincinnati-based company Bespoke Tailoring. Approach involved questions about his personal life, his family's tailoring history, and the future of his brand; as well as casual conversation to capture personality.
Result: A holistic, refreshing view of Philippe Haas and Bespoke Tailoring captured for the writing feature.
Client: Estetica USA Magazine
Project: Estetica Spring 2016 Article, Coverage of 2016 Davines World Wide Hair Tour.
Focus: Collected and condensed each editor's experience from the hair show, while also highlighting the noteworthy aspects from individual events.
Result: An article that captured the Estetica brand voice, while providing an easily digestible and informative recap of each event.
