“With Chelsea’s help, we significantly improved our social media pages and follower-counts with fun content. I would definitely recommend The C Perspective if you need help managing your next social media campaign or creating a complete social media road-map.”
— Melinda K., I Love PetCakes
Client: 3Bridges Apparel
Project: Brand strategy, content creation, and social media management for 3Bridges, a Black-owned apparel company that collaborates with local artists and businesses to offer unique designs that generate revenue for the community.
Focus: Establishment of three brand focal points (pillars), social media revamp, and ongoing social media management with maintained content calendar.
Result: Sharper brand focus led to more specific creative choices by client when shooting collateral for future apparel launches. Over 150% increase in amount of impressions, likes, and engagement on Instagram alone.
Client: I Love PetCakes by Lucky Paws LLC
Project: Social media marketing strategy and management for PetCakes, a pet-care company offering all-natural, microwavable pet treats.
Focus: Roadmap for the owner to tailor and diversify her content on Instagram, Facebook, and Pinterest.
Result: Over 200% increase in amount of impressions, likes, and engagement on Instagram alone. Consistent ad campaigns, contests, and interaction created and managed by The C Perspective.
Client: National Cannabis Risk Management Association
Project: Social media and content guidance to boost engagement and attract new members for the NCRMA.
Focus: Improved social media strategy and fully managed content calendar for all social media platforms; social media best practices guidelines for marketing team.
Result: Immediate increase in Instagram engagement (number of unique interactions with posts) within 2 weeks of strategy implementation. Cohesive landing page for relevant links via LinkTree (photo below). Improved positioning of company as industry experts and thought leaders.
Client: Wit and Wishes Blog
Project: Social media content creation and management for travel and lifestyle blog Wit and Wishes.
Focus: Creating compelling content to drive reach and engagement while maintaining a consistent brand voice.
Result: Consistent reach of 1000+ accounts per photo post, 200+ views per video post, and overall 15% engagement rate with 2300+ followers.